L1 What’s Leadership Communication?

Chapter 1 What’s Leadership Communication?

Leadership Communication is devoted to helping individuals develop s transformational leaders by mastering the most important capability they need, the ability to communicate effectively.

Communication is the transmission of meaning from one person to another or to many people, whether verbally or nonverbally. Communication from one person to another is often called the “rhetorical situation,” which is commonly depicted as a simple triangle consisting of the context, the sender, the message, and the receiver.

Leadership communication is the controlled, purposeful transfer of meaning by which individuals influence a single person, a group, an organization, or a community by using the full range of their communication abilities and resources to connect positively with their audiences, overcome interferences, and create and deliver messages that guide, motivate, or inspire others to action.

Core Communication

Communication strategy is included in the section on core skills, but leaders will find they always need to take a strategic approach to be a master of leadership communication.

Leaders need to be able to structure and write effective simple and complex correspondence and documents, from text messages and e-mails to proposals and reports.

Organizational Communication

Organizational communication builds on the core skills. These are the capabilities that individuals need when they interact with others, whether one-on-one, with groups, or in a broader organizational context.

Corporate Communication

Corporate communication involves expanding from the organizational skills to those abilities needed to lead an organization and address a broader community.